Founded by Ariel Payopay, Leira stands as a pioneer in the cannabis industry, renowned for its groundbreaking luxury products. With a visionary approach to brand development, Ariel crafted Leira's iconic logo and spearheaded the creation of its revolutionary cannabis cigars. Utilizing expertise in CAD and 3D printing, Ariel engineered cutting-edge tools to produce the first true luxury cannabis product in the market. Beyond product innovation, Ariel orchestrated Leira's captivating social media presence, executed strategic marketing campaigns, and designed an immersive website that reflects the brand's ethos. From merchandise design, captivating packaging, and stunning photography, Ariel's dedication to excellence has propelled Leira to the forefront of luxury cannabis culture, captivating enthusiasts worldwide. Leira's exceptional reputation has been acknowledged by esteemed publications such as Forbes, featured multiple times, as well as appearances on Vice's 2 Chainz Most Expensivest, Joe Rogan's podcast, and coverage in Playboy, Newsweek, Leafly, Dope Magazine, Daily Mail, among others.